Coucou is a patisserie that serves fresh French pastries. Their mission is to create treats that feel warm and sweet. From Flaky croissants to colorful macarons, everything is made to bring a smile, perfect for a coffee break or to say hello to your neighbour.
+ BRAND IDENTITY + STRATEGY
+ SPRING | 2025
+ FOOD AND BEVERAGE
Coucou
Based on the brand strategy being defined we now draft directions of the brand tone and visual direction.
MoodboardBRAND WORDSArtisan
Playful
Sweet
French
